Tuesday, February 1, 2011
I am not a brand
I get where they're coming from, but honestly, I'm not a brand. I'm a person.
That's all I hope my readers ever see me as, and all I ever hope to convey to them. To me, 'brand' sounds like I'm something other people mindlessly consume without paying attention or thinking for themselves about what they want.
When I reach for a more expensive brand of a product instead of the cheaper thing, it's because I've been taught brand loyalty and I expect a certain quality from the brand name. So it DOES make sense that readers should come to expect a certain quality of writing from a book with my name on it.
But I still can't stomach the fact of marketing myself as a brand. I don't want people to mindlessly consume what I write. I don't want to come off as some super famous writer who deserves their attention. I just want them to see my book, take it off the shelf, and enjoy an afternoon because they read something that made them satisfied. The attention should be on the book, not on me.
Making myself into a brand makes it seem like I'm conditioning readers to come to me and give to me, when really all I want to do is give to my readers.
I have no doubt that in the future I will end up marketing myself as a brand. It's part of the publishing game. But I hope it doesn't come off as commercialized, cheapened, or like I have some kind of angle I'm working. I just want to make people happy through what they read. I hope it comes off more as "I loved her voice in her last book so I'm going to buy her next book too."
Posted by Reesha at 11:23 AM